Our story

We [all] have been starting to realize in recent years the lack of transparency and the questionable compositions of our cosmetics. That's how the story began.

[LA]ctive is a young cosmetics brand created by two pharmacists who have combined their passion and expertise . Our goal: to reintegrate [natural active ingredients] into everyone's daily life through healthy , natural , transparent and highly effective formulations.

Pharmaceutical expertise

Pharmaceutical expertise, through galenics, pharmacognosy (the study of active ingredients of plant origin), plant biology and toxicology, gave the two founders the keys and expertise necessary to create high-quality products.

The discovery of CBD, [ cannabidiol ]

The first founder, an admirer of the healing powers of medicinal plants , discovered CBD through its use in endometriosis from which she suffers. Through the virtues and active ingredients of plants , she advocates a return to natural sources . [CBD] is the first key active ingredient on which [LA]ctive was born.

Plants: source of powerful active ingredients

Plants are a source of powerful active ingredients. Used for thousands of years, they are the basis of many medicines used daily by millions of patients around the world. At the same time, they are the basis of many food supplements, are used in food and are also full of interests for cosmetics.

La création de [LA]ctive

Par son désir de revenir au naturel dans le quotidien, la fondatrice a décidé de mettre son expertise pour donner naissance à [LA]ctive : une marque de cosmétique active, respectueuse de la peau, qui utilise des substances actives issues de sources naturelles. Sa volonté : utiliser des actifs de qualité, aux bienfaits avérés et à des concentrations efficaces. 

[LA]ctive tire son nom de son slogan : la science des actifs [pensée pour tous]. C'est la science des actifs issue de la nature. Ce nom reflète notre engagement à proposer des produits actifs et efficaces et à placer ces actifs naturels, au cœur de votre routine. A la croisée de la dermatologie et de la cosmétologie, la mission de [LA]ctive est claire : remettre les actifs naturels au cœur de vos routines beauté, en proposant des formulations saines, efficaces et hautement concentrées en ingrédients d'origine naturelle. 

C'est ainsi que la marque débute son histoire avec deux premiers produits, un duo antioxydant puissant : le Sérum visage 123 et la Crème visage 124.