Our story

We [all] have been starting to realize in recent years the lack of transparency and the questionable compositions of our cosmetics. That's how the story began.

[LA]ctive is a young cosmetics brand created by two pharmacists who have combined their passion and expertise . Our goal: to reintegrate [natural active ingredients] into everyone's daily life through healthy , natural , transparent and highly effective formulations.

Un petit mot pour vous . . .

"Hello, je suis Louise, la fondatrice de [LA]ctive, la marque de cosmétiques efficace, rapide et faite pour toutes les personnes désireuses de prendre soin d’elles en un temps record ! 

Pharmacienne de profession, je suis passionnée des plantes et de leurs bienfaits, j'ai créé [LA]ctive pour répondre à une problématique à laquelle j’ai moi-même été confrontée : répondre aux besoins de confort de ma peau en 3 min chrono avec un produit tout en un."

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Pharmaceutical expertise

Pharmaceutical expertise, through galenics, pharmacognosy (the study of active ingredients of plant origin), plant biology and toxicology, gave the two founders the keys and expertise necessary to create high-quality products.

The discovery of CBD, [ cannabidiol ]

The first founder, an admirer of the healing powers of medicinal plants , discovered CBD through its use in endometriosis from which she suffers. Through the virtues and active ingredients of plants , she advocates a return to natural sources . [CBD] is the first key active ingredient on which [LA]ctive was born.

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Plants: source of powerful active ingredients

Plants are a source of powerful active ingredients. Used for thousands of years, they are the basis of many medicines used daily by millions of patients around the world. At the same time, they are the basis of many food supplements, are used in food and are also full of interests for cosmetics.