Why apply a serum to the face?

In the world of skincare, serum is often considered a must-have for those looking to improve the appearance of their complexion. But why exactly should we incorporate a serum into our skincare routine ?

What is a serum?

A serum is a concentrated skincare product, usually light and fluid in texture, formulated to target specific skin problems , such as dryness , wrinkles, acne or pigment spots. Its formulation rich in active ingredients allows deep penetration into the epidermis, thus offering visible results.

The benefits of applying a serum

Concentration of assets

Serums contain a high concentration of active ingredients compared to moisturizers. A small amount is enough to benefit from its effects. For example, serums based on vitamin E or hyaluronic acid can offer visible results quickly.

Deep penetration

Thanks to their lightweight texture, serums penetrate deeper into the skin than creams. This allows the active ingredients to effectively target the skin layers, providing optimal results.

Targeting specific problems

Whether you want to fight the signs of aging, acne or hyperpigmentation, there is a serum for every need. Hydrating serums , enriched with hyaluronic acid , provide intense hydration and plump the skin. Anti-aging serums , formulated with retinol , stimulate collagen production to smooth wrinkles. As for brightening serums , based on vitamin C , they even out the complexion and boost radiance.

👉 And for those looking for a complete and effective solution without multiplying products, our 123 multifunctional serum combines hyaluronic acid , CBD and vitamin E to hydrate, soothe and protect the skin in a single step.

Improved skin texture

Regular use of a serum can help refine the texture of the skin, making it smoother and softer to the touch.

Preparing the skin for hydration

Applying a serum before your moisturizer can improve the effectiveness of your moisturizer. Serum prepares your skin to better absorb moisturizing ingredients, maximizing the benefits of your skincare.

Maximizing the effects of a cream

Applying a serum before a moisturizer can greatly maximize the effects of the latter. Thanks to their lightweight texture and active-rich formulation, serums quickly and deeply penetrate the skin’s layers, preparing the ground for the cream’s hydrating and nourishing ingredients. By acting as a “primer” for the skin, the serum allows the cream to better absorb, ensuring that essential nutrients reach the skin cells deep down. This synergy between the serum and cream promotes optimal hydration and strengthens the skin barrier , resulting in more supple, radiant, and healthy-looking skin.

How to apply serum to the face

To get the most out of your serum, follow these simple steps:

1. Cleanse your face : Start with a gentle cleanse to remove impurities.
2. Tone (optional) : Apply a toner to prepare the skin.
3. Apply the serum : place a few drops of serum in the palm of your hand or directly on your face. Massage and gently pat into the skin.
4. Moisturize : Finish with a moisturizer to seal in the serum's active ingredients.

Choosing the right serum

When it comes to choosing a serum , it's important to consider your skin type and specific concerns . Here are some tips:

• For dry skin : opt for a hydrating serum based on hyaluronic acid. Come discover and try our serum based on hyaluronic acid , vitamin E and CBD here .
• You have oily/acne-prone skin : choose a light, non-comedogenic serum containing ingredients such as CBD . Our 123 serum is indicated for problem and acne-prone skin. CBD is a powerful anti-inflammatory and sebum-regulating active ingredient that can treat this type of problem. Discover all the benefits of CBD in cosmetics .
• For mature skin : an anti-aging serum with retinol or peptides can be very beneficial, an antioxidant serum with vitamin E and CBD helps reduce oxidation and skin aging. Discover our antioxidant serum now.

123 LActive face serum: the essential

At LActive, we developed the 123 face serum to address a problem: to offer a serum that can address various concerns. An all-in-one serum! Thus, we have integrated CBD for its antioxidant, sebum-regulating and anti-inflammatory properties, hyaluronic acid for its moisturizing and plumping properties, and finally, vitamin E for its antioxidant effect to fight and prevent skin aging. Whether you are looking for intense hydration, an anti-aging effect or a luminous glow, try the 123 face serum and let yourself be surprised by the results from the first applications!

Have you ever incorporated a serum into your skincare routine? If so, what is your favorite serum? Feel free to share your tips and experiences in the comments below. Your opinion can help other people make their choice!